it's a clout-farming, attention-whoring shitpost. Anyone who identifies as a generation is only there to piss or preen on the thing someone else identifies as a generation writes. Deciding that "brunch" is a millennial thing is a tell. What is it telling? I prefer not to speculate but it's bad for credibility. so why did you post it asshole MY BEEF is that GenX culture was largely about jaded ineffectual anticonsumerism while Millennial culture was largely about this shit. I hadn't seen so scathing a summary of the lack of permanent impact the Millennials had on culture but it makes sense; the pendulum shifted from "don't trust The Man" to "The Man gives you toys and prizes" and now that the Millennials have aged out of the target demo there ain't much left. And for the record I cannot wait for IPAs and smash burgers to go away.